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Corporate Timeline of Notable Projects

California’s Own Native Landscape Design, Inc. was established in 1993 with incorporation in 2005.  Our customer base exceeds 700 clients, and we are well known as the pre-eminent native landscape design and build contractor
in San Diego county.  We are fully licensed and insured, with a staff of 14 employees.  Some notable recent projects include:

  • 2015 Awarded a multi-year grant by US Navy to study fire resistance in native landscapes.
  • 2015 Design/installation of Valley Lake median in El Cajon.
  • 2014 Design/installation of the Del Mar Thoroughbred racetrack infield remodel.
  • 2014 Design/installation of the High-Point native restoration garden for Leichtag/Ecke Ranch.
  • 2013 Designer of the award winning exhibit "California Fusion", an all- native Japanese Garden, for the San Diego Botanic Garden. Winner of 9 awards.
  • 2013 Design of 1.5 mile median strip for the City of Garden Grove.
  • 2013 Landscape design for 2 mile stretch of San Vicente Road in Ramona, County Public Works.
  • 2012 - Present Design of a 12.5 acre all-native landscape for Hilton Hotels in Oceanside.
  • 2011 Re-design of 3 acre Sycamore Creek residential green space for the City of Poway.
  • 2010-2011 Design and installation of a 2 acre residential green space restoration for Aviara community
    in Carlsbad.
  • 2007 Design and installation of the Lux Art Institute’s Native Landscape, winner of the 2008 ASLA Grand Orchid award for Design.

Institutions and Organizations where Greg Rubin has Presented
and/or Instructed


  • 2015 California Native Plant Society Conservation Conference, San Jose
  • Jet Propulsion Laboratory
  • Caltech
  • UCLA
  • University of California Cooperative Extension Master Gardener Program
  • Channel Island Native Landscaping Symposium
  • National Wildlife Federation
  • Cal State San Marcos
  • Cuyamaca, Mira Costa, Mesa, and Palomar colleges
  • Water Conservation Garden
  • Del Mar (now San Diego County) Fair
  • San Diego Spring Home and Garden Show
  • Cal Trans
  • San Diego Natural History Museum
  • Reuben H. Fleet Museum
  • San Diego Wild Animal Park
  • Pesticide Applicator’s Professional Association
  • California Landscape Contractor’s Association


Publications and Media

  • Author of "The California Native Landscape: the Homeowner's Design Guide to Restoring its Beauty and Balance". Copyright 2013, Timber Press.
  • Wall Street Journal (3 times)
  • Sunset Magazine (3 times)
  • San Diego Home and Garden
  • Kiplinger’s
  • Pacific Horticulture
  • LA Times
  • San Diego Reader
  • SD Union Tribune (~9 times)
  • California Garden Magazine
  • Animal Planet - 2 episodes of "Backyard Habitat" in 2004
  • KPBS, San Diego