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About Our Staff

Our Philosophy

At California’s Own Native Landscape Design, Inc. we believe in caring for our staff as much as we care for the environment. That’s why we provide medical and dental insurance to our employees, additional disability insurance, and paid holidays. We have regular staff meetings which emphasize safety and continuing education. We try to keep our in-house atmosphere light yet dedicated. Our employees are very well trained, experienced and professional. We have very little turnover and many of our workers have been with us upwards of ten years. One thing that our clients really appreciate is that we always clean up at the end of each day, whether the job is still in process or not. We respect our customers and try our utmost to make every installation as fun and pain-free as possible. And we love what we do!

Greg

Greg Rubin, owner of California's Own Native Landscape Design, started working with native plants back in 1985, while renovating his parent's home in Chatsworth, CA. Although educated and subsequently employed in a successful engineering career, Greg maintained a fascination with natives based on this early experience. Soon, he was landscaping for friends and family on weekends and holidays. Demand continued to rise, and by 1993, Greg was able to start his successful and unusual landscaping business. Since that time, his company has designed over 400 native landscapes in San Diego County.

Greg has been featured in a number of periodicals including the North County Times, Union Tribune, and magazines such as Sunset, San Diego Home and Garden, San Diego Reader, and California Gardener. Media coverage includes appearances on KGTV, KUSI, and KFMB. He has also been a repeat guest on KPBS radio’s These Days with Tom Fudge. Greg regularly gives presentations on native plants to garden clubs and other organizations throughout San Diego County. See more about projects, workshops, and publications.

Brenda

Our office manager, Brenda Hernandez, is simply a dream.  She is well organized, personable, dedicated, and has great follow-up skills. She personally instituted a remarkable on-line scheduling system that works through our PDA cell phones and updates instantly. She is our technical person as well, having a magic touch with all of our office equipment and computers. She also really keeps Greg in line with her stern demeanor yet wicked sense of humor.

Leo

Leo Hernandez is one of the very key employees at Cal Own and his efforts are largely responsible for the success of the organization. He is now the operations manager, in charge of 15 field employees, and responsible for all installation work, equipment, special projects and maintenance. As an 18 year old in 1995, he was one of our very first hires. He has literally grown with the company. He is an extraordinary creative talent and problem solver, and he often provides design input on projects.